Imported from sickn33/agentic-awesome-skills (
skills/seo-geo/SKILL.md). Install upstream withnpx skills add sickn33/agentic-awesome-skills --skill seo-geo. Copyright stays with the author.
AI Search / GEO Optimization (February 2026)
When to Use
- Use when improving visibility in AI Overviews, ChatGPT, Perplexity, or similar AI search systems.
- Use when evaluating llms.txt readiness, AI crawler access, or citation-oriented content structure.
- Use when the user asks about GEO, AI SEO, LLM visibility, or AI citations.
Evidence boundaries
Use a dated query/platform sample and actual citation/referral evidence. No market-share, correlation, passage-length or uplift figures are established by this file; correlations do not prove an optimization causes citations. Scores below are a disclosed qualitative rubric, not a provider ranking metric.
GEO Analysis Criteria (Updated)
1. Citability Score (25%)
Use self-contained passages sized for the topic; no universal optimal citation word count is established.
Strong signals:
- Clear, quotable sentences with specific facts/statistics
- Self-contained answer blocks (can be extracted without context)
- Direct answer in first 40-60 words of section
- Claims attributed with specific sources
- Definitions following "X is..." or "X refers to..." patterns
- Unique data points not found elsewhere
Weak signals:
- Vague, general statements
- Opinion without evidence
- Buried conclusions
- No specific data points
2. Structural Readability (20%)
Evaluate citation sources on a defined current sample instead of assuming a universal ranking-position distribution.
Strong signals:
- Clean H1->H2->H3 heading hierarchy
- Question-based headings (matches query patterns)
- Short paragraphs (2-4 sentences)
- Tables for comparative data
- Ordered/unordered lists for step-by-step or multi-item content
- FAQ sections with clear Q&A format
Weak signals:
- Wall of text with no structure
- Inconsistent heading hierarchy
- No lists or tables
- Information buried in paragraphs
3. Multi-Modal Content (15%)
Use relevant media when it helps the reader; measure any citation effect rather than promising a fixed uplift.
Check for:
- Text + relevant images
- Video content (embedded or linked)
- Infographics and charts
- Interactive elements (calculators, tools)
- Structured data supporting media
4. Authority & Brand Signals (20%)
Strong signals:
- Author byline with credentials
- Publication date and last-updated date
- Citations to primary sources (studies, official docs, data)
- Organization credentials and affiliations
- Expert quotes with attribution
- Entity presence in Wikipedia, Wikidata
- Mentions on Reddit, YouTube, LinkedIn
Weak signals:
- Anonymous authorship
- No dates
- No sources cited
- No brand presence across platforms
5. Technical Accessibility (20%)
Crawler rendering capabilities differ. Inspect initial and rendered content for the actual target system; server-rendered critical content improves broad accessibility.
Check for:
- Server-side rendering (SSR) vs client-only content
- AI crawler access in robots.txt
- llms.txt file presence and configuration
- RSL 1.0 licensing terms
AI Crawler Detection
Check robots.txt for these AI crawlers:
| Crawler | Owner | Purpose |
|---|---|---|
| GPTBot | OpenAI | Content that may be used for model training |
| OAI-SearchBot | OpenAI | OpenAI search features |
| ChatGPT-User | OpenAI | ChatGPT browsing |
| ClaudeBot | Anthropic | Claude web features |
| PerplexityBot | Perplexity | Perplexity AI search |
| CCBot | Common Crawl | Training data (often blocked) |
| anthropic-ai | Anthropic | Claude training |
| Bytespider | ByteDance | TikTok/Douyin AI |
| cohere-ai | Cohere | Cohere models |
Recommendation: Choose search and training access independently. OpenAI crawler guidance distinguishes OAI-SearchBot from GPTBot; do not enable training as a requirement for search visibility.
llms.txt Proposal
The llms.txt proposal provides agent-friendly navigation; its presence does not guarantee indexing or citations.
Location: /llms.txt (root of domain)
Format:
# Title of site
> Brief description
## Main sections
- `Page title -> https://example.com/page`: Description
- `Another page -> https://example.com/another-page`: Description
## Optional: Key facts
- Fact 1
- Fact 2
Check for:
- Presence of
/llms.txt - Structured content guidance
- Key page highlights
- Contact/authority information
RSL 1.0 (Really Simple Licensing)
Machine-readable licensing proposals are separate from search ranking or guaranteed crawler enforcement. Verify the current specification and publisher adoption before recommending an implementation; this guide does not establish legal enforceability or endorsements.
Platform-Specific Optimization
| Platform | Key Citation Sources | Optimization Focus |
|---|---|---|
| Google AI Overviews | Measure current citation sources | Traditional SEO + passage optimization |
| ChatGPT | Measure current citation sources | Entity presence, authoritative sources |
| Perplexity | Measure current citation sources | Community validation, discussions |
| Bing Copilot | Bing index, authoritative sites | Bing SEO, IndexNow |
Output
Generate GEO-ANALYSIS.md with:
- GEO Readiness Score: XX/100
- Platform breakdown (Google AIO, ChatGPT, Perplexity scores)
- AI Crawler Access Status (which crawlers allowed/blocked)
- llms.txt Status (present, missing, recommendations)
- Brand Mention Analysis (presence on Wikipedia, Reddit, YouTube, LinkedIn)
- Passage-Level Citability (self-contained, source-backed passages identified)
- Server-Side Rendering Check (JavaScript dependency analysis)
- Top 5 Highest-Impact Changes
- Schema Recommendations (for AI discoverability)
- Content Reformatting Suggestions (specific passages to rewrite)
Quick Wins
- Add "What is [topic]?" definition in first 60 words
- Create concise self-contained answer blocks
- Add question-based H2/H3 headings
- Include specific statistics with sources
- Add publication/update dates
- Implement Person schema for authors
- Allow key AI crawlers in robots.txt
Medium Effort
- Create
/llms.txtfile - Add author bio with credentials + Wikipedia/LinkedIn links
- Ensure server-side rendering for key content
- Build entity presence on Reddit, YouTube
- Add comparison tables with data
- Implement FAQ sections (structured, not schema for commercial sites)
High Impact
- Create original research/surveys (unique citability)
- Build Wikipedia presence for brand/key people
- Establish YouTube channel with content mentions
- Implement comprehensive entity linking (sameAs across platforms)
- Develop unique tools or calculators
DataForSEO Integration (Optional)
If DataForSEO MCP tools are available, use ai_optimization_chat_gpt_scraper to check what ChatGPT web search returns for target queries (real GEO visibility check) and ai_opt_llm_ment_search with ai_opt_llm_ment_top_domains for LLM mention tracking across AI platforms.
Error Handling
| Scenario | Action |
|---|---|
| URL unreachable (DNS failure, connection refused) | Report the error clearly. Do not guess site content. Suggest the user verify the URL and try again. |
| AI crawlers blocked by robots.txt | Report exactly which crawlers are blocked and which are allowed. Provide specific robots.txt directives to add for enabling AI search visibility. |
| No llms.txt found | Note the absence and provide a ready-to-use llms.txt template based on the site's content structure. |
| No structured data detected | Report the gap and provide specific schema recommendations (Article, Organization, Person) for improving AI discoverability. |
Limitations
- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
