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video-ad-specs - Skill - OpenSmartRoute
Skillv1.0.0
video-ad-specs
Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements.
Imported from whytryharder/superpowers (guides/video/video-ad-specs/SKILL.md) via skills.sh. Install upstream with npx skills add whytryharder/superpowers --skill video-ad-specs. Copyright stays with the author.
Install the belt CLI skill:npx skills add belt-sh/cli
Video Ad Specs
Create platform-specific video ads via inference.sh CLI.
belt login# Generate a vertical video ad scenebelt app run bytedance/seedance-2-0 --input '{ "prompt": "vertical video, person excitedly unboxing a product, clean modern room, bright natural lighting, social media ad style, authentic feeling", "ratio": "9:16", "generate_audio": true}'
Platform Specifications
TikTok
Spec
Value
Aspect ratio
9:16 (vertical)
Resolution
1080 x 1920 px
Duration
5-60 seconds (15-30s recommended)
File size
Max 500 MB
Format
MP4, MOV
Sound
On by default (design with sound)
Text safe zone
150px from all edges
Hook window
1 second — first frame must grab attention
Instagram Reels
Spec
Value
Aspect ratio
9:16 (vertical)
Resolution
1080 x 1920 px
Duration
Up to 90 seconds (15-30s for ads)
Cover image
Separate upload, shows in grid
Sound
On by default
Caption area
Bottom 20% reserved for text overlay
Instagram Stories
Spec
Value
Aspect ratio
9:16
Resolution
1080 x 1920 px
Duration
Up to 15 seconds per segment
Swipe-up/Link
Available for ads
Top/bottom
14% top and 20% bottom = unsafe for key content
YouTube
Format
Aspect
Duration
Skip
Bumper
16:9
6 seconds exactly
Non-skippable
Non-skippable
16:9
15 seconds
Non-skippable
Skippable (TrueView)
16:9
Any length
Skip after 5 seconds
Shorts
9:16
Up to 60 seconds
N/A
Resolution: 1920 x 1080 (16:9) or 1080 x 1920 (Shorts)
Facebook Feed
Spec
Value
Aspect ratio
1:1 (square) or 4:5 (recommended for mobile)
Resolution
1080 x 1080 or 1080 x 1350
Duration
Up to 240 min (15-30s recommended)
Autoplay
Silent — captions are essential
Sound
85% of Facebook video is watched without sound
LinkedIn
Spec
Value
Aspect ratio
1:1 or 16:9
Resolution
1080 x 1080 or 1920 x 1080
Duration
3 seconds to 10 minutes (15-30s for ads)
Tone
Professional
Autoplay
Silent in feed
AIDA Framework for Video Ads
Phase
Time
Goal
Technique
Attention
0-3s
Stop the scroll
Pattern interrupt, bold visual, question
Interest
3-10s
Keep watching
State the problem, show relevance
Desire
10-20s
Want the solution
Show the product/outcome, social proof
Action
Final 3-5s
Click/buy/sign up
Clear CTA, urgency, offer
Hook Techniques (First 3 Seconds)
Technique
Example
Bold statement
"This tool replaced my entire marketing team"
Question
"Why are you still doing this manually?"
Surprising visual
Unexpected transformation, before/after reveal
Pattern interrupt
Start mid-action, unusual angle, bright color
Social proof
"2 million people switched to this"
Pain point
"If you hate [common frustration], watch this"
Creating Video Ads
Vertical (TikTok, Reels, Stories, Shorts)
# Hook scene (0-3s)belt app run google/veo-3-1-fast --input '{ "prompt": "vertical 9:16 video, close-up of hands struggling with tangled cables and messy desk, frustrated energy, shaky handheld camera, authentic social media style, bright lighting"}'# Solution reveal (3-15s)belt app run bytedance/seedance-2-0 --input '{ "prompt": "vertical video, smooth product reveal, clean wireless charging station on minimalist desk, satisfying organization transformation, bright modern room, social media ad aesthetic", "ratio": "9:16", "generate_audio": true}'# Add voiceoverbelt app run falai/dia-tts --input '{ "prompt": "[S1] Stop wasting time with this mess. This one product changed my entire setup. Everything charges. Everything is organized. Link in bio."}'# Merge video + audiobelt app run infsh/video-audio-merger --input '{ "video": "solution-reveal.mp4", "audio": "voiceover.mp3"}'# Add captions (critical for silent autoplay)belt app run infsh/caption-videos --input '{ "video": "ad-with-audio.mp4", "caption_file": "captions.srt"}'
Square (Facebook, LinkedIn Feed)
belt app run google/veo-3-1-fast --input '{ "prompt": "square 1:1 video, professional person at desk discovering a new software tool, laptop screen showing clean dashboard, natural office lighting, corporate commercial style, satisfied expression"}'
YouTube Bumper (6 Seconds)
# 6-second bumper: one message, one visual, one CTAbelt app run google/veo-3-1-fast --input '{ "prompt": "6 second product ad, quick montage of a sleek app being used on phone, fast cuts, modern, energetic, brand logo reveal at end, punchy and dynamic, wide 16:9"}'# Keep it tightbelt app run falai/dia-tts --input '{ "prompt": "[S1] Your reports. Automated. Try DataFlow free."}'
Captions Are Mandatory
85% of Facebook and 40%+ of Instagram video is watched on mute.
Caption Best Practices
Rule
Reason
Always add captions
Silent viewing is the default on most platforms
Large, readable font
Small text is invisible on mobile
High contrast
White text with dark outline/background
Centered or bottom-third
Standard viewing position
Max 2 lines at a time
More text = can't be read fast enough
Key words in bold/color
Draws eye to important words
# Generate captions from audio# (create SRT file from your script, then burn in)belt app run infsh/caption-videos --input '{ "video": "ad-video.mp4", "caption_file": "ad-captions.srt"}'
Install video-ad-specs and it becomes one more candidate the router can pick - when it fits.
A listing is a routing target with a manifest: what it does, which domains it covers, what it costs and who publishes it. Once installed it sits beside your own models and tools, is scored like any other candidate for each request, and shows up in the trace when it wins. Ratings come from workspaces that installed it, one per account.
When a provider is down or over quota the request moves on; the trace says it did.
Use it
Copy one of these into your project. Installing also returns the manifest and these snippets.
# after Install: the listing is in your workspace's routing pool - a plan picks it for its slotcurl-s-X POST https://api.opensmartroute.ai/api/v1/route -H 'Authorization: Bearer $OSR_API_KEY' -H 'Content-Type: application/json' -d '{"text": "...", "plan": true}'
Manifest
An Open Capability Manifest: the router reads it to know what this does, what it costs and when to pick it.
{
"ocm": "1",
"id": "whytryharder-superpowers-video-ad-specs",
"kind": "skill",
"name": "video-ad-specs",
"description": "Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad",
"publisher": "whytryharder",
"version": "1.0.0",
"capabilities": {
"domains": [
"marketing",
"creative"
],
"tags": [
"skill-md",
"skills-sh"
],
"languages": [
"en"
]
},
"quality_prior": 0.6,
"examples": [
"Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad"
],
"primary": false,
"metadata": {
"source": {
"provider": "skills.sh",
"repository": "https://github.com/whytryharder/superpowers",
"path": "guides/video/video-ad-specs/SKILL.md",
"ref": "HEAD",
"url": "https://www.skills.sh/whytryharder/superpowers/video-ad-specs",
"key": "whytryharder/superpowers/guides/video/video-ad-specs/SKILL.md"
},
"allowed_tools": [
"Bash(belt",
"*)"
]
},
"instructions": "> **Install the belt CLI skill:** `npx skills add belt-sh/cli`\n\n# Video Ad Specs\n\nCreate platform-specific video ads via [inference.sh](https://inference.sh) CLI.\n\n## Quick Start\n\n> Requires inference.sh CLI (`belt`). [Install instructions](https://raw.githubusercontent.com/inference-sh/skills/refs/heads/main/cli-install.md)\n\n```bash\nbelt login\n\n# Generate a vertical video ad scene\nbelt app run bytedance/seedance-2-0 --input '{\n \"prompt\": \"vertical video, person excitedly unboxing a product, clean modern room, bright natural lighting, social media ad style, authentic feeling\",\n \"ratio\": \"9:16\",\n \"generate_audio\": true\n}'\n```\n\n\n## Platform Specifications\n\n### TikTok\n\n| Spec | Value |\n|------|-------|\n| Aspect ratio | **9:16** (vertical) |\n| Resolution | 1080 x 1920 px |\n| Duration | 5-60 seconds (15-30s recommended) |\n| File size | Max 500 MB |\n| Format | MP4, MOV |\n| Sound | On by default (design with sound) |\n| Text safe zone | 150px from all edges |\n| Hook window | **1 second** — first frame must grab attention |\n\n### Instagram Reels\n\n| Spec | Value |\n|------|-------|\n| Aspect ratio | **9:16** (vertical) |\n| Resolution | 1080 x 1920 px |\n| Duration | Up to 90 seconds (15-30s for ads) |\n| Cover image | Separate upload, shows in grid |\n| Sound | On by default |\n| Caption area | Bottom 20% reserved for text overlay |\n\n### Instagram Stories\n\n| Spec | Value |\n|------|-------|\n| Aspect ratio | **9:16** |\n| Resolution | 1080 x 1920 px |\n| Duration | Up to 15 seconds per segment |\n| Swipe-up/Link | Available for ads |\n| Top/bottom | 14% top and 20% bottom = unsafe for key content |\n\n### YouTube\n\n| Format | Aspect | Duration | Skip |\n|--------|--------|----------|------|\n| Bumper | 16:9 | **6 seconds** exactly | Non-skippable |\n| Non-skippable | 16:9 | **15 seconds** | Non-skippable |\n| Skippable (TrueView) | 16:9 | Any length | Skip after **5 seconds** |\n| Shorts | 9:16 | Up to 60 seconds | N/A |\n\nResolution: 1920 x 1080 (16:9) or 1080 x 1920 (Shorts)\n\n### Facebook Feed\n\n| Spec | Value |\n|------|-------|\n| Aspect ratio | **1:1** (square) or **4:5** (recommended for mobile) |\n| Resolution | 1080 x 1080 or 1080 x 1350 |\n| Duration | Up to 240 min (15-30s recommended) |\n| Autoplay | **Silent** — captions are essential |\n| Sound | 85% of Facebook video is watched **without sound** |\n\n### LinkedIn\n\n| Spec | Value |\n|------|-------|\n| Aspect ratio | **1:1** or **16:9** |\n| Resolution | 1080 x 1080 or 1920 x 1080 |\n| Duration | 3 seconds to 10 minutes (15-30s for ads) |\n| Tone | Professional |\n| Autoplay | Silent in feed |\n\n## AIDA Framework for Video Ads\n\n| Phase | Time | Goal | Technique |\n|-------|------|------|-----------|\n| **Attention** | 0-3s | Stop the scroll | Pattern interrupt, bold visual, question |\n| **Interest** | 3-10s | Keep watching | State the problem, show relevance |\n| **Desire** | 10-20s | Want the solution | Show the product/outcome, social proof |\n| **Action** | Final 3-5s | Click/buy/sign up | Clear CTA, urgency, offer |\n\n### Hook Techniques (First 3 Seconds)\n\n| Technique | Example |\n|-----------|---------|\n| Bold statement | \"This tool replaced my entire marketing team\" |\n| Question | \"Why are you still doing this manually?\" |\n| Surprising visual | Unexpected transformation, before/after reveal |\n| Pattern interrupt | Start mid-action, unusual angle, bright color |\n| Social proof | \"2 million people switched to this\" |\n| Pain point | \"If you hate [common frustration], watch this\" |\n\n## Creating Video Ads\n\n### Vertical (TikTok, Reels, Stories, Shorts)\n\n```bash\n# Hook scene (0-3s)\nbelt app run google/veo-3-1-fast --input '{\n \"prompt\": \"vertical 9:16 video, close-up of hands struggling with tangled cables and messy desk, frustrated energy, shaky handheld camera, authentic social media style, bright lighting\"\n}'\n\n# Solution reveal (3-15s)\nbelt app run bytedance/seedance-2-0 --input '{\n \"prompt\": \"vertical video, smooth product reveal, clean wireless charging station on minimalist desk, satisfying organization transformation, bright modern room, social media ad aesthetic\",\n \"ratio\": \"9:16\",\n \"generate_audio\": true\n}'\n\n# Add voiceover\nbelt app run falai/dia-tts --input '{\n \"prompt\": \"[S1] Stop wasting time with this mess. This one product changed my entire setup. Everything charges. Everything is organized. Link in bio.\"\n}'\n\n# Merge video + audio\nbelt app run infsh/video-audio-merger --input '{\n \"video\": \"solution-reveal.mp4\",\n \"audio\": \"voiceover.mp3\"\n}'\n\n# Add captions (critical for silent autoplay)\nbelt app run infsh/caption-videos --input '{\n \"video\": \"ad-with-audio.mp4\",\n \"caption_file\": \"captions.srt\"\n}'\n```\n\n### Square (Facebook, LinkedIn Feed)\n\n```bash\nbelt app run google/veo-3-1-fast --input '{\n \"prompt\": \"square 1:1 video, professional person at desk discovering a new software tool, laptop screen showing clean dashboard, natural office lighting, corporate commercial style, satisfied expression\"\n}'\n```\n\n### YouTube Bumper (6 Seconds)\n\n```bash\n# 6-second bumper: one message, one visual, one CTA\nbelt app run google/veo-3-1-fast --input '{\n \"prompt\": \"6 second product ad, quick montage of a sleek app being used on phone, fast cuts, modern, energetic, brand logo reveal at end, punchy and dynamic, wide 16:9\"\n}'\n\n# Keep it tight\nbelt app run falai/dia-tts --input '{\n \"prompt\": \"[S1] Your reports. Automated. Try DataFlow free.\"\n}'\n```\n\n## Captions Are Mandatory\n\n85% of Facebook and 40%+ of Instagram video is watched on mute.\n\n### Caption Best Practices\n\n| Rule | Reason |\n|------|--------|\n| Always add captions | Silent viewing is the default on most platforms |\n| Large, readable font | Small text is invisible on mobile |\n| High contrast | White text with dark outline/background |\n| Centered or bottom-third | Standard viewing position |\n| Max 2 lines at a time | More text = can't be read fast enough |\n| Key words in bold/color | Draws eye to important words |\n\n```bash\n# Generate captions from audio\n# (create SRT file from your script, then burn in)\nbelt app run infsh/caption-videos --input '{\n \"video\": \"ad-video.mp4\",\n \"caption_file\": \"ad-captions.srt\"\n}'\n```\n\n## Ad Structure Templates\n\n### Testimonial Ad (15-30s)\n\n| Time | Content |\n|------|---------|\n| 0-3s | Customer states the problem they had |\n| 3-15s | How they discovered and tried the product |\n| 15-25s | The specific result they achieved |\n| 25-30s | Product name + CTA |\n\n### Demo Ad (15-30s)\n\n| Time | Content |\n|------|---------|\n| 0-3s | The problem (text or visual) |\n| 3-20s | Product demo showing the solution |\n| 20-25s | Key result/benefit |\n| 25-30s | CTA + offer |\n\n### Before/After Ad (15s)\n\n| Time | Content |\n|------|---------|\n| 0-3s | \"Before\" state (messy, slow, frustrating) |\n| 3-5s | Transition / product introduction |\n| 5-12s | \"After\" state (clean, fast, satisfying) |\n| 12-15s | CTA |\n\n## Common Mistakes\n\n| Mistake | Problem | Fix |\n|---------|---------|-----|\n| No hook in first 1-3s | Viewer scrolls past | Open with pattern interrupt |\n| Landscape video on TikTok/Reels | Letterboxed, looks amateur | Use 9:16 for vertical platforms |\n| No captions | Most viewers watch silent | Always add captions |\n| CTA too late | Viewers already left | Clear CTA within last 5 seconds |\n| Too long for platform | Forced skip or dropout | Match platform duration norms |\n| Same ad for all platforms | Wrong specs, wrong tone | Create platform-specific versions |\n| Logo in first 3s | Feels like a commercial, gets skipped | Save branding for the end |\n| Text in unsafe zones | Cut off by platform UI | Check safe zone per platform |\n\n## Checklist\n\n- [ ] Correct aspect ratio for target platform\n- [ ] Hook in first 1-3 seconds\n- [ ] Captions added (readable, high contrast)\n- [ ] CTA clear and within final 5 seconds\n- [ ] Duration matches platform norms\n- [ ] Text outside platform unsafe zones\n- [ ] Audio designed for both sound-on and sound-off\n- [ ] Platform-specific version (not one-size-fits-all)\n\n## Related Skills\n\n```bash\nnpx skills add inference-sh/skills@ai-video-generation\nnpx skills add inference-sh/skills@video-prompting-guide\nnpx skills add inference-sh/skills@text-to-speech\nnpx skills add inference-sh/skills@prompt-engineering\n```\n\nBrowse all apps: `belt app list`",
"cost": {
"context_tokens": 2050
}
}
Fetch it by URL: GET /api/v1/registry/whytryharder-superpowers-video-ad-specs/manifest?version=1.0.0
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